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👾 Club Media, Avastar

Marketing & media outreach support

The new creative and musical entity Avastar is an exclusively non-human record label — launched by Shanghai and Melbourne based production house Club Media. The label aims to work closely with global leaders in creativity and technology with the aspirations of bridging the gap between our physical and digital realms.

Hailing from the Metaverse, Ruby 9100M is the latest artist on future-forward record label Avastar, and she released her debut single and video, ‘Screaming’ last September.

RUBY 9100M was discovered as a virtual influencer, and through collaboration with Ruby (RUBY 9100M’s creator), RUBY 9100M launches her debut single together with an exclusive brand partnership to launch the adidas Originals by RUBY 9100M Ozrah.